Cafédirect Mayan Gold Mexico Organic Fairtrade Ground Arabica Coffee 227g (Pack of 6)

Product Information

I chose to try the recently launched Cafedirect Mayan Gold from Southern Mexico. It’s a strength 5 smooth dark roast made with 100 percent organic arabica beans. Mayan Gold has recently been named the Independents Best Buy in ethical coffee, plus recommended as the best Fairtrade coffee swap.

Cafedirect’s mission is to change lives and build communities through inspirational, sustainable business by making great tasting hot drinks direct from growers.The San Fernando cooperative holds the same mission as Cafedirect which is to improve the lives and productivity of its producers. The cooperative has transitioned over the years, with its founding members in the 80s recognising a need to evolve their production methods to produce better quality coffee whilst farming in a way that respects their delicate ecosystems. I always like to start my day with a cup of good quality coffee, so I’m always on the lookout for new blends to try. I recently came across Cafedirect who are an award winning UK based company. They sell premium small-batch roasted coffee from their roastery in London Fields. However, not only do they offer a wide range of hot beverages, they also have big ambitions to make a difference.

The company focus on key areas. They are 100% Fairtrade which means farmers are paid a minimum Fairtrade price plus an additional premium on top. 50% of their profits also go towards Producers Direct, which is a charity led by farmers to improve their profits and livelihoods. And they also use more sustainable farming methods to adapt to climate change.Their goals are to ensure the small-hold farmers worldwide are supported and their resources are maximised. By putting growers and farmers at the heart of the business, their lives and communities can improve. Founded in 1991, their aim was to find a better way to do trade and improve livelihoods following the international coffee crisis. With an interest in climate and communities, they became the UK’s first certified B Corporation coffee company. They act to be transparent in meeting the needs of the workers, environment and customers. The NEW CafeDirect Mayan Gold is a great tasting 100% Organic, Fairtrade and Arabica coffee from Chiapas, Mexico. You can buy CafeDirect Mayan Gold coffee with a clear conscience, knowing that part of your money is going towards those who need it most.