Jatt Life Vodka

Product Information

It follows earlier success in Spirit Business’s Whiskey Masters 2021 competition, when Jatt Life’s Irish whiskey came away with a Gold Award in the Blended Premium category.

The vodka market is ripe for strong growth driven by disruptor brands like Jatt Life. It is attracting a new generation of drinker who want to see some new names with big personalities offering them a quality product, which is precisely what Jatt Life is doing.” I noticed it when I had my first two daughters, Nimran, who’s five, and Harnam who will be four today (IWD). People would rub my shoulder in sympathy, they wouldn’t congratulate me, and they didn’t visit because they felt awkward. And when I first found out I was pregnant with the twins and it was girls, I was in a pretty bad place and feeling low, not because I felt sad for myself but because I knew the comments I was going to get. If I was weaker or I didn’t have such a supportive husband and family, I could have become depressed because it’s a pressure you don’t need to have.

Founded by Wolverhampton husband-and-wife entrepreneurs Baz and Sunny Kooner, it supplies four different flavoured vodkas and has made waves in the spirits market thanks to an online marketing campaign featuring social media influencers, upmarket bars, exotic locations and supercars. Sunny and I are both hugely ambitious and we’ve got some really big plans to establish Jatt Life among the top brands, so to get these awards at this stage is a wonderful achievement.”

Earlier this year Jatt Life, which produces four different flavours of vodka alongside its whiskey and its own pink gin called Jatti Gin, moved into its own 15,000 sq ft facility in Kingswinford, which will allow it to bring its entire operation under one roof. I want to celebrate women. I feel it’s my duty to celebrate women, and my girls are my absolute badges of honour.

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For every bottle that is returned, Jatt Life has pledged to donate 20p to good causes via its JL Foundation, which has been set up to support charities and organisations working hard to improve people’s lives in the community.