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And, of course, as each person is different, your personal preference for color and fit will depend on your lifestyle and body proportions. The most important thing is to invest in durable, versatile garments that will serve as the blank canvas staples in your closet. Last Words on French Fashion In 1955, Air France introduced a “tropical” dress for warmer destinations. Created by Maison Virginie and designed by Georgette de Trèze, the lightweight light blue shirt dress was better suited to the climate of those regions. When [an item of clothing] suits you perfectly, it belongs to you. It doesn’t belong to the brand. Carine Roitfeld, former editor of Vogue Paris So today I thought I’d take a moment to share 10 things I’ve learned about elegance from the French.
The Comité Colbert brings together French luxury houses and several cultural institutions to promote the French art de vivre at an international level. Learn More.
Ian Kennedy said
This special relationship between France and the woman is worth digging into. England, for example, has long been associated with queens. But Queen Elizabeth I was known as the "Virgin Queen," someone who, in stories, opted to "marry" the country instead of a man. An idea of her chastity is intermingled with her commitment to her role. Since then, English queens haven't been able to shake that association; even if they're married to a person, they're still understood to be subject to the rigid standards imposed on them by the Crown, which makes them less independent entities than living actors in service to the country—a kind of chastity in and of itself. Le garçonne” is a style favored by the Parisian in-crowd – menswear-inspired clothing given a sexy feminine spin. Caroline de Maigret and Charlotte Gainsbourg are famous for this androgynous take on fashion. The look is described as boyish instead of masculine – think oversized blazers, the playful boy’s cut T-shirts, and quirky stovepipe jeans. This piece comes from the Winter issue of Aviation Marketing Review (AMR) magazine. Read the whole issue here.
The video tells the story of a woman in a red dress climbing the Eiffel Tower, the iconic symbol of France. As the heroine ascends the metal structure, there is a sequence of scenes meant to convey different Air France attributes and features such as the cuisine, and the attention given to younger travellers on flights.The work still feels very French, but again, what differs here is the interpretation. It's less whimsical than romantic, more like a perfume ad than to BETC's bubblegum-energy work, and less directly about an in-flight experience than an idea of travel. The first recorded Concours d'Elegance event took place in 1899 at the prestigious Jardin d'Acclimatation in Paris, France. Organized by the Automobile Club de France, the event showcased a selection of luxury automobiles and attracted the attention of car enthusiasts and the general public. This early Concours d'Elegance set the foundation for the future of automotive exhibitions and became an annual affair. The Golden Age of Concours d'Elegance France’s culinary heritage is renowned worldwide, making it a Must-Do paradise for food enthusiasts. France has often used single powerful women to represent different moments in its history: From Sainte Geneviève, the patron of Paris, to Joan of Arc. In one depiction of the French Revolution, "Liberté" is literally depicted as a bare-breasted woman, leading people to freedom. The French Republic is represented by the fictional Marianne, whose name combines Marie—the most popular name among noble girls before the Revolution, illegal for peasants to use—and Anne, the most popular name for peasant girls at that time. The RATP, Paris' public transport service, even has what appears to be a woman's face in its logo (it is also a visual representation of the Seine cutting across the city). There is a fine art to looking like you haven’t tried too hard to be stylish. Yves Saint Laurent may have said it best: “Isn’t elegance forgetting what one is wearing?” Decades later, his minimalist aesthetic is more en vogue than ever.
Though not strictly speaking an airline marketing campaign, the Sustainable Flight Challenge gave all SkyTeam airlines a chance to highlight their sustainability credentials. The video ends by revealing the company’s new advertising signature – “Elegance is a journey. Air France.” This signature embodies the values of Air France, its style, as well as its attention to others and to the planet.France, with its rich history, diverse landscapes, and unparalleled cultural offerings, provides a myriad of experiences for every traveler. While other airlines have used celebrities in the past in their safety videos (notably Air New Zealand), the execution normally involves celebrity voice overs interspersed with cabin crew demonstrating the safety features. But France was in the midst of a cultural and social upheaval. In 1965, the Courrèges ‘bomb’ – trousers and trapeze mini-dresses – revolutionized fashion. ryanair No time for a slowmo scene we only have 25 minutes! #sigma #zoolander ♬ Yotube AstroCapella – AstroCapella We see the heroine ascending the metal structure, dashing up its many staircases with grace and ease. A consecutive sequence of scenes, each in turn symbolizing the company’s many special qualities, evoke the airline’s universal art of hospitality, offer of French haute cuisine on board its flights and the special attention given to its younger travellers throughout the trip.
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