Comfort Ultimate Care Fabric Softener is also kind to our planet, with a 100% recyclable bottle made of 100% recycled plastic* and an ultra-concentrated formula, so you can now use a smaller dose for the same protection. You can change your choices at any time by visiting Cookie preferences, as described in the Cookie notice. Discover more about “Made in Italy”, a label synonymous throughout the world with refined materials, attention to detail, and creativity. The new technology also protects clothes from bobbling and pilling, print cracking and textural damage. The range also has more power in every drop, covering a bigger area per molecule and requiring less product per wash load.

But now Comfort’s new Ultimate Care range can also keep clothes looking good for longer by smoothing and protecting clothing fibres and reducing friction during the wash process, while preventing colour-fading and ensuring long-lasting fragrance. Choose the right wash setting, and let your machine take care of the rest as it releases the fabric conditioner during the final rinse cycle. Comfort Ultimate Care Fabric Softener is also kind to our planet; with a bottle made of 100% recycled plastic* and an ultra-concentrated formula, which means you can use a smaller dose whilst saving 34% more plastic** with smaller bottles. Comfort Ultimate Care Fabric Softener bottle is made of recycled plastic excluding the cap, spout and sleeve and is recyclable once the sleeve is removed.As well as protecting your clothes, this fabric softener has an improved, long-lasting fragrance that delivers intense waves of freshness inspired by the great outdoors, bursting with the fragrance of fruits, flowers and a hint of wood for an extra-fresh smell long after your wash. It may not be reproduced in any way whatsoever without the prior consent of Waitrose Limited nor without due acknowledgement.

How to use: Pour a 15 ml dose straight into the correct compartment of your washing machine drawer along with your favourite laundry detergent.It may not be reproduced in any way whatsoever without Ocado Limited's prior consent, nor without due acknowledgement. Comfort is the original fabric conditioner in the UK and has been caring for clothes for over 50 years. Choose the right wash setting and let your machine take care of the rest, as it releases the fabric conditioner during the final rinse cycle. That's why we've developed Comfort Ultimate Care Ultra-Concentrated Fabric Conditioner which provides complete clothes protection. Comfort Pure Ultra-Concentrated Fabric Conditioner is not only gentle on your skin, but it's also kinder to our planet.

So how can we slow down the wear and tear of clothes that leads to colour fading, shapelessness and ultimately the discard pile?Comfort Pure Ultra-Concentrated fabric softener is gentle next to sensitive skin and unlocks incredible softness from a tiny dose. It helps to protect fibres, helps to lock colours and helps to retain shape in the clothes you love.