Founded as a luxury leather goods house in 1913 in Milan, Prada entered the field of fashion when Miuccia Prada took the helm of the family company in 1979. After initially focusing exclusively on accessories, she presented the house's first fashion collection in 1988. She would soon transform Prada into one of the world's most influential luxury brands with a deeply personal, sophisticated and subtly subversive approach. This definitive publication opens with a concise history of the house, followed by a brief biographical profile of Miuccia Prada, before exploring the collections themselves, organized chronologically. After initially focusing exclusively on accessories, she presented the house’s first fashion collection in 1988. She would soon transform Prada into one of the world’s most influential luxury brands with a deeply personal, sophisticated and subtly subversive approach.

A] ‘greatest hits’ riffing on Miuccia Prada’s own obsessions with maid’s uniforms, schoolgirl garb and twists on luxury."—Alexander Fury, AnOther Magazine Founded as a luxury leather goods house in 1913 in Milan, Prada entered the field of fashion when Miuccia Prada took the helm of the family company in 1979. After initially focusing exclusively on accessories, she presented the house’s first fashion collection in 1988. She would soon transform Prada into one of the world’s most influential luxury brands with a deeply personal, sophisticated and subtly subversive approach. Costco Online UK Limited, UK Home Office, Hartspring Lane, Watford, Hertfordshire, WD25 8JS. Registered in England and Wales No. 8055444 This fashion book takes you through the rags-to-riches success story of the house of Prada, featuring a brief biological profile of one of the world's most influential fashion tycoons and creator of the brand, Miuccia Prada. It then transports you to your high-fashion heaven with a detailed chronological exploration into over a decade's worth of collections from 1988-2019: learn about the influences that inspired and drove this brand to the roaring unprecedented success that we all know and love today. In 2009, Prada unveiled its book documenting the company's experimental, often ground-breaking work in fashion, architecture, film and art over the last decades.As for the models, elle sont tous des visages blancs, fermés respirant l'ennui ; très peu pour moi. This definitive publication opens with a concise history of the house, followed by a brief biographical profile of Miuccia Prada, before exploring the collections themselves, organized chronologically. Each collection is introduced by a short text unveiling its influences and highlights, and illustrated with carefully curated catwalk images that showcase hundreds of spectacular clothes, details, accessories, beauty looks and set designs – and, of course, the top fashion models who wore them on the runway, from Naomi Campbell and Gisele to Kate Moss and Kaia Gerber. A rich reference section, including an extensive index, concludes the book. By publishing your document, the content will be optimally indexed by Google via AI and sorted into the right category for over 500 million ePaper readers on YUMPU. This dazzling book “makes the perfect coffee-table book for style-savvy bibliophiles”—Los Angeles Times

The purpose of this book is to retrace and represent the multivalent aspects of Prada: from fashion to communication, from the pursuit of excellence to technological advancement, from architecture to art.

All these qualities work together to compose Prada’s engagement in the world of ideas and innovation, as it has always considered fashion, luxury, and style as an overarching project beyond the continuous production of clothes, shoes, and bags.