So step into your power by identifying your type of thinking and work to level up your skills. With incredible people out there, like Jim, you’ll always find guidance to make great changes and a great impact on yourself and those around you. Skip a weight; use multiple font weights within a typeface to differentiate text, so adding contrast between your headlines, body copy and call-to-actions. Take Mark Cuban, for instance. His role as a judge on Shark Tank requires him to evaluate each sales pitch carefully. He’s also a huge advocate for people with this thinking type, making a prediction in an interview with CNBC that knowing how to think critically is “ going to be more valuable” than the trending careers (like programming) of today. 4. Concrete thinking

The history of typography is marked by the increasingly sophisticated use of space but if you doubt it tryreadingalineoftextwithoutspacingtoseehowimportantithasbecometoaddspacingtoyourdesigns. Hahaha, jargons huh? Ok point made 🤗 I do LIKE "brute fact of cognition". I'm going to save it and use it somewhere crucial. And this stuff about the transition from "reader" to "user" -- I was reading this on the train and just delighting in the concept provocation. "The reader, having toppled the author's seat of power during the twentieth century" (that's the Derrida stuff) "now ails and lags, replaced by the dominant subjects of our own era: the user, a figure whose scant attention is our most coveted commodity. Do not squander it." A responsive grid adapts to screen size and orientation, ensuring consistency across layouts. These grids are typically made up of three elements — columns, gutters and margins. If you’re unsure, there are tests out there that can help you determine your thinking style. You can also use a ‘thinking types framework’ that can help you map it out. Thinking types framework If the medium is the message, as Marshall McLuhan famously remarked, then the primary medium of a book is type. Good books sport good design and the designer needs to know the role played by type. A good choice of type requires some knowledge of how it came to be, the associations it brings to bear, and the way it relates to the subject of the book. Are you interested yet?I know there are things in it that will be old hat to experienced visual communications folk, but I'm not one of them. I'm learning, and I know some of this stuff, but a lot I either don't know at all or need to read it again anyway to try to get it into my head. When you learn it to teach it, then you’re going to pay attention differently,” says Jim. “ You’re going to remember it differently because here’s the thing: when you teach something, you get to learn it twice.” Historians and critics of typography have since proposed more finely grained schemes that attempt to better capture the diversity of letterforms. Designers in the twentieth- and twenty-first centuries have continued to create new typefaces based on historic characteristics. Let’s take a look at the common classifications for Serif, Sans Serif, Monospace, Script and Display typefaces.

Loads of visual delight in this book. Interesting things. Examples of text where the text was actually saying something interesting, or provocative, or funny or different -- not just neutral words. In the chapter on hierarchy, two examples of hierarchical representations of 'common typographic diseases'. The first of this is: While single-column grids work well for simple documents, multi-column grids provide flexible formats for publications that have a complex hierarchy or that integrate text and illustrations. The more columns you create, the more flexible your grid becomes. You can use the grid to articulate the hierarchy of the publication by creating zones for different kinds of content. A text or image can occupy a single column, or it can span several. Not all of the space has to be filled. A good way to identify this orientation is by thinking about what tends to bother you in meetings. So ask yourself if you’re more likely to be demotivated when things are too detailed or when things are too general and not specific enough.The golden section (also known as the golden ratio) is a mathematical ratio that has been used in art and architecture for more than two thousand years. The formula for the golden section is a : b = b : (a+b). This means that the smaller of two elements (such as the shorter sides of a rectangle) relates to the larger element (i.e., the longer sides) in the same way that the larger element relates to the two parts combined. In other words, side a is to side b as side b is to the sum of both sides. Expressed numerically, the ratio for the golden section is 1 : 1.618. This magazine cover uses the Garamond 3 typeface family in various sizes. Although the typeface is classical and conservative, the obsessive, slightly deranged layout is distinctly contemporary. What are Type Superfamilies? Lupton organizes her presentation into three categories: letter, text, and grid (or spatial organization). An abstract thinker is able to relate seemingly random things with each other and make the connections others find difficult to see.