Some of the technologies we use are necessary for critical functions like security and site integrity, account authentication, security and privacy preferences, internal site usage and maintenance data, and to make the site work correctly for browsing and transactions. Launched in 2001, the dolls became immensely popular but haven’t been without controversy – last year the American Psychological Association expressed concern about the sexuality the dolls allegedly convey. In the short term we'll also focus more on bundled products for first time parents to help them get through the initial confusion of what to and not to acquire. Although the Bratz motion picture, which debuted in US theaters last year, was a flop, Creative Brands is banking on the brand’s flanker fragrances and future product extension opportunities to both capitalize on the toy franchise name and also to extend its own internal product capabilities. Each “fun-filled” fragrance is marketed as completely unique so that there is one scent to suit every girl’s individual style and personality traits: Yasmin is billed as an “alternative, outdoorsy and fresh like raspberries” scent; Cloe is “fashionable and classic like passion punch”; Jade is “happy, outdoorsy, summery like vanilla” and Sasha is “stylish, casual, fun like tropical fruit.

We chose Bratz because it is one of the leading brands in the market place and one of the most popular brands with the tween demographic,” said Maraika van Wessem, public relations manager for Creative Brands.For example, some top note citrus scents smell stronger immediately upon application, while a lavender middle note may be sensed after some time from application as the top note evaporates. The scent is composed of notes such as red currant, exotic guava, sweet pineapple, coconut, colada, apple blossom, and musk. The fragrances are unique because they are stronger and more intense to appeal to this younger demographic.

An absolute joy to do business with, super helpful with questions and the item is exactly as promised. To formulate the fragrances, Creative Brands tapped into its expertise in the development of body sprays while following style guidelines from Bratz.It is available in four characteristic Bratz fragrance varieties, one to suit each of the personalities of the Bratz girls: Cloe, Sasha, Jade and Yasmin. Etsy assumes no responsibility for the accuracy, labelling, or content of sellers' listings and products. Always read labels, warnings, directions and other information provided with the product before using it.